MetaCreations Brand
With a creative team of 20 split between Northern and Southern California, as Director of Creative Services, I directed (and participated in) the design and production of all marketing materials including, packaging, illustration, manuals, in box materials, installation media, trade show booth, print advertising and annual reports.
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The company went through a major merger and the acquisition of several companies. I re-branded the company with a new visual identity and over the course of a year moved the products of the acquisitions to a consistent brand while retaining the personality of each product. |
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