Intuit Brand

While at Intuit as the XD Creative Director, I integrated myself and my group into the Brand and Marketing groups.  XD is usually insulated from these groups to the detrement of brand and product. The result was not only a better coordinated presence of the Intuit essence in the product but we were invited to be part of the brand, marketing and packaging of the product.
I also served on the executive counsel for the new brand (above) transition.