Handspring Brand
I joined Handspring at an early stage as the Creative Director responsible for all packaging, marketing materials, point of purchase displays, trade show booth, localization of materials into 5 languages and print quality in North America, Europe and Asia. When I landed at Handspring, I was a one person packaging and collateral operation doing most of the work myself while interviewing potential staff. I ended up hiring a stellar creative team of 5 in Mountain View and 1 in Belgium. The options for accessories and what went with what product were endless. I created a packaging program that made it easy for the consumer to easily make the correct choice. I also implemented a packaging and design program for the numerous third party modules the Handspring PDA’s were designed to accept. |
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I worked with several local small and medium design agencies. As Handspring became more successful I was able to work with the Chicago firm VSA Partners to create the new Treo brand and a new line of packaging to support smart phone devices.
