I was privileged to work on the world’s first smartphone at Handspring.
I built from scratch an in-house design team in the US and Europe and leveraged relationships with world-class creative agencies.
I led the design and direction of all brand and marketing, product visual design, innovative packaging, point of sale and large-scale trade show experiences.
The options for accessories and what went with what product were endless. We created a packaging program that made it easy for the consumer to easily make the correct choice.
I also implemented a packaging and design program for the numerous third party modules the Handspring devices were designed to accept.
Everything was localized in five languages, printed and fulfilled worldwide with the highest quality packaging production of any consumer product.